Summer Colours
Paul Spyder
80 years ago in July 1935, Penguin paperbacks made their debut. Penguins were the idea of the publisher Allen Lane who had been stuck for something to read on the train from Devon to London.Authors included Agatha Christie, Dororthy L Sayers and Ernest Hemingway with The Mysterious Affair at Styles, The Unpleasantness of the Bellona Club and A Farewell to Arms. Priced at sixpence, they revolutionised reading habits and made commuters journeys more pleasant. Sixpence at the time could buy a pack of ten cigarettes! Rival publishers were aghast at Penguins as paperbacks were seen as beyond the pale for their "respectable" businesses. paerbacks at the time being seen as tawdry potboliers.
The success of Penguin led to other publishers overcoming their initial distaste in time and issuing their own quality paperbacks.
To celebrate the 80th anniversary of Penguins, the company is releasing 80 classics for 80p each. Penguins were famous for their colour coded jackets (green for crime fiction, orange for other fiction) and these classics will all be in black with white titles in an homage to the colouring of the animal they were named after.
Black is not usually the colour of summer because it absorbs heat, whereas white repels it, hence cricket whites to keep cool. However, maintaining white clothes as white can be a real struggle at times especially with sun and ice cream hovering nearby. Boil wash ahoy! Of course, all the stores selling black clothes this summer will point to those who live in very hot countries who wear significant amounts of black such as Arabs though some of that is to do with status. Whether you pick up a Penguin, black clothing, a pebble or a tan, do enjoy summer your way, but remember that SPF cream.
Burnt lobster skin looks very painful...!
Image via theguardian.com
see the penguin black classics at http://www.penguin.co.uk/recommends/penguin-selections/little-black-classics/